No matter how much high technology changes our lives, the fact remains that a bicycle is a tool that uses front and rear wheels and pedals to move forward. We believe that the essence of Nitto's unique manufacturing is a philosophy that remains unchanged no matter how diverse styles become, and a commitment to ensuring that products are safe for everyone.

It's been 10 years since Nitto's technology and love helped us turn the shapes we discovered while playing around in the mud into products. From Japan to the world, the story continues.

In co-developing products with Nitto, SimWorks' job is to create designs that are "fun to use."

Nitto's job is to make these products into "safe/secure" products. The handlebars created by these two companies to meet the unyielding demands represent the products of SimWorks by Nitto.