The tactile elements of our bicycle riding experiences often go overlooked. Not a great deal of attention is ever given to the cables and housing hung on our bikes that actuate our brakes and shifting mechanisms. Nissen of Japan has demonstrated a decades long commitment to creating high quality bicycle components for riders looking for durability and a focus on ease of handling.

Tolerances for production and sophistication of materials have had to evolve with bicycles adopting more options for drivetrain systems and tighter tolerances. Nissen prides themselves on crafting wire components that offer not only durability and performance, but ease in handling during installation.

Your cabling system may not have a spot light on it, but they are an integral and important element of your overall riding experience. Discerning riders will know the difference when it has been upgraded.

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