Collection: ALPHA

The Origin of Alpha

"Alpha" is often used to refer to the beginning of something, the first in a series, or the most important element. It is also the first letter of the Greek alphabet. This is the origin of "Alpha."

In the world of product development and high-performance cycling, this moniker is not just a letter in the Greek alphabet; it represents a commitment to innovation, cutting-edge design, and a relentless pursuit of excellence. From the crucial initial stages of product testing to high-end bicycle components, "Alpha" is a name that commands attention.

The Origin of Innovation - The "Alpha" Stage

In the realm of innovative products, the "Alpha Phase" is a critical, foundational stage of development.

This is where a product, be it software or a physical device, is born in its initial, testable form. Long before a product reaches the market, it undergoes rigorous internal testing in the alpha phase to identify and rectify bugs, glitches, and usability issues.

This early-stage scrutiny is what sets the foundation for a successful and polished final product, making the "Alpha" stage a true game-changer in product development.

This is "Alpha" - Designed in Hong Kong